Sandalwood, a keystone of future classics in fragrance
The new millennium has been the beginning of a renaissance in perfumery with new brands rapidly emerging, and niche fragrances flourishing. As their numbers increased, department stores rejoiced since sales declined after the rise of discount stores and grey market e-tailers that offered the same fragrances at lower prices. Emerging niche brands were attractive for their uniqueness, authenticity and craftsmanship. But how has the conversation shifted around the use of sandalwood and how are modern fragrance brands embracing this wildly popular ingredient since more sustainable sources have become available? Clayton Ilolahia discusses the use of sandalwood as a keystone in the future classics of the fragrance industry and how sandalwood has once again become an ingredient of choice.