Perfumery in the New Normal

We are proud to be sponsors of this year's Perfumer & Flavorist's virtual education event, 'Perfumery for the New Normal'. With four days of virtual content, Perfumer & Flavorist are bringing together thought leaders from around the world to explore the impacts of this unprecedented time, as well as the creative and technical innovations that will emerge from it.

Brands such as Estée Lauder, Givaudan, Firmenich and MANE will be sharing their insights on fragrance creation and the art of perfumery, as well as industry experts discussing impacts of the global pandemic between November 30th and December 3rd. Each day will consist of 60 minute panel discussions led by some of the industry's biggest brands and experts. 

The event starts on Monday 30th November with the session 'Fragrance Leadership During COVID-19', a deep dive into the evolving response to the pandemic and its impact on sustainability and wellness. 

Following on Tuesday 1st December, Estée Lauder and Proctor & Gamble discuss 'Brand Leadership in Unprecedented Times', unpacking impacts of the pandemic on operations, marketing and retail. Wednesday hosts Givaudan, IFF, Symrise, MANE and Firmenich experts as they talk all things creativity in the 'Fragrance Creativity in Unprecedented Times' session.

Wrapping up the event on Thursday 3rd December, the panel will be discussing how industry associations are helping members move through uncharted waters including how to create a more inclusive and diverse environment. 

This is a fantastic opportunity to bring fragrance experts together from around the globe and provide unique insights on our changing industry.

Thank you to Perfumer & Flavorist for making this event possible and other event sponsors. 

Click here to register your interest.