Keeping up with Gen Z: An Unlikely Luxury Leader
This article delves into how millennials and Gen Z are transforming the luxury market with their unique values and spending habits. Gen Z, in particular, is expected to have a significant impact, driving rapid growth in luxury spending. They are reshaping luxury by emphasizing inclusivity, self-expression, and sustainability, challenging traditional gender norms in fashion and fragrance. The article also spotlights sandalwood as a natural and unisex scent that aligns with Gen Z's preferences for inclusive, expressive, and sustainable fragrance choices.