In November 2022, we launched the groundbreaking skincare range, "About Time We Met," as a case study to introduce consumers to the incredible capabilities of Indian sandalwood in skincare formulations and as a holistic skin health and wellbeing ingredient. We created this gender-neutral, science-led range as a demonstration of Indian sandalwood's potent efficacy. A year on, the results are in, and it's safe to say that sandalwood is the hero we've all been waiting for- redefining skincare and wellbeing in a way that aligns with the evolving beauty landscape.
With over 550 reviews to-date and an average star rating of 4.8 across the entire range, About Time We Met has not only met, but exceeded expectations. Users across Australia have embraced Indian sandalwood as a potent natural active ingredient that offers skin health and mind calming properties.
Here is what some of the reviews have said:
"Sandalwood feels so zen and relaxing and has an all body calming effect and also leaves my skin feeling hydrated, brighter and tighter, keeping fine lines at bay."
“There’s a pleasant sandalwood scent that I find calming when I use this before bed. It’s like I’m at a spa and treating myself every night!”
“What impressed me most about sandalwood was the added bonus of protection against blue light, and pollution. I found the product calming on both my skin and mind and left my skin looking more even than before. I would definitely use this product again.”
The Power of Sandalwood Unleashed
Beyond its well-documented anti-ageing properties, protective attributes against blue light and environmental pollutants, skin-soothing qualities, and skin tone-enhancing attributes, Indian sandalwood has proven to have a calming influence on the mind. "About Time We Met" transcends conventional skincare, embodying a comprehensive approach to wellbeing and remains entirely gender-neutral.
Clinical studies on two flagship products, the Naturally Brilliant Oil and the Repair Serum, have yielded impressive results. 100% of users of the Naturally Brilliant Oil reported an improvement in the appearance and condition of their skin, with 85% noticing a reduction in fine lines and 79% feeling calmer after use. The Repair Serum, on the other hand, boasted a 100% satisfaction rate in soothing and reducing skin irritation, with 92% reporting a reduction in the appearance of breakouts.
Riding the Wave of Beauty Disruption
According to McKinsey & Company, the fusion of beauty and wellness is a key disruptor in the industry, with a projected CAGR of 10% to 2027 for the wellness sector. "About Time We Met" positions itself at the forefront of this trend, aligning with the evolving demands of conscious consumers seeking a holistic approach to skincare.
Wellbeing Extends to the Planet
This range doesn't just care for your skin; it cares for the planet too. All nine products are between 98-100% natural, dermatologically tested, and hypoallergenic. The use of plantation-grown sandalwood ensures sustainability, with PETA certification attesting to cruelty-free and vegan practices. Thoughtful packaging, employing FSC-certified and post-consumer recycled plastic, reflects the brand's commitment to environmental responsibility.
A Resounding Echo in Media
Since its launch in Australia, "About Time We Met" has garnered over A$3 million in publicity with Australia’s leading media publications. Journalists and influencers alike are captivated by the efficacy of sandalwood in skincare. Influencers, in particular, are enthusiastic about this first-of-its-kind range that breaks new ground, using sandalwood as the hero active and new 'it' ingredient.
About Time We Met is more than a skincare range; it's a testament to the transformative power of Indian sandalwood. As the beauty industry evolves towards holistic wellbeing, we stand as a pioneer, leading the way with a range that not only cares for your skin but also cares for your wellbeing and the planet’s. A year on, the success of this sandalwood-infused skincare range is undeniable, and the journey has only just begun.
Contact us today to learn more or discuss white label or license formulations.